St. John Ambulance Canada Logo
The Cross of the Order of St. John in the black roundel surrounded by the maple leaf, the corporate logo of St. John Ambulance in Canada, is a trademark registered by the Priory of Canada of the Most Venerable Order of the Hospital of St. John of Jerusalem.

In Canada, the St. John Ambulance logo is comprised of four components.

1. The Maltese Cross
The cross of the Order of St. John is an international symbol of community service and caring.
2. The Roundel
The Cross of the Order of St. John is set inside a round circle called the “roundel.”
3. The Maple Leaf
The cross and roundel are set in the maple leaf, a symbol of Canada’s unique identity.
4. The Name
The St. John Ambulance or Ambulance Saint-Jean name appears centered below or to the right of the symbol described above.

Use of the logo
The logo is a trademark registered by the Priory of Canada of the Most Venerable Order of the Hospital of St. John of Jerusalem. It is the only logo to be used in connection with the operation of St. John Ambulance in Canada.

The Order of St. John Emblem

The emblem of the Order is a white eight-pointed cross embellished in the four principal angles alternately with a lion passant guardant and a unicorn passant.

Protocol for Use
The emblem of the Order may only be used on articles (such as flags, paper, and publications) which pertains to the Order and belongs to, is used by, or issued by National Office.  Any other use of the emblem is prohibited unless it has been otherwise authorized by the Prior on the recommendation of Priory Chapter.

The four arms of the cross signify the cardinal virtues: Prudence, Temperance, Justice and Fortitude.

The eight points signify the beatitudes: Humility, Compassion, Courtesy, Devotion, Mercy, Purity, Peace and Endurance. 

The cross is always white and the lions/unicorns are traditionally either white or silver.  However, they appear in gold on items produced for Bailiffs, Dames Grand Cross, Knights or Dames of Justice or if the Grand Prior has approved the use of this colour for flags on which the emblem is displayed. The lions/unicorns must always be shown standing upright.